EMA Finland updated the paramedic uniforms to meet the staff's needs
More flexible materials, more practical details and jointly developed solutions. EMA Finland's workwear renewal was initiated by the staff's wishes and implemented in close cooperation with Image Wear.
The need to update workwear arose from the field
EMA Finland Oy is a Finnish company providing emergency medical and patient transport services, handling approximately 7,600 emergency medical calls and 37,000 patient transport missions annually. The company also offers first aid standby services, first aid training and travel emergency services for both businesses and private individuals.
The workwear renewal began in spring 2025 at the staff's initiative. Emergency medical and patient transport work is mobile, physically demanding and often unpredictable. Therefore, workwear must support the employee in all situations.
– The workwear in use met quality and standard requirements, but an update to its features was desired. The message about the need for renewal came directly from the emergency medical and patient transport staff, says EMA Finland's HR and Finance Coordinator Mariliis Koskinen.
A Finnish partner and quality made the difference
When selecting a workwear supplier, being Finnish, quality and cost-effectiveness were the deciding factors.
– Image Wear was selected as the workwear supplier because it is Finnish and offers high-quality workwear at a good price, Koskinen says.
During the cooperation, open communication and the opportunity to test the products in a real working environment were important.
– Communication with Image Wear's contact person was smooth. We received trial batches quickly for the staff to use, allowing them to be tested in practice in the field. The clothes were also modified based on observations made during the trial use to suit our specific needs.
According to Image Wear's Key Account Manager Anne Mäenpää, open communication and the shared goal of finding the best possible solutions for the staff were key to the success of the cooperation.
– Cooperation with EMA Finland has been easy and smooth from the very beginning. Uncomplicated communication and good cooperation have made it possible to find solutions suited to the customer's needs, Mäenpää says.
Practicality and mobility are priorities
The most visible part of the renewal was the complete update of work trousers. More flexible material improves mobility, and
the new trousers were fitted with plenty of pockets that were found to be highly practical. The leg drawstrings are also appreciated by users.
The range was also supplemented with long-awaited sweatshirts, which provide a comfortable alternative in varying weather conditions.
– During the transitional season, it can still be too warm to work in a proper work jacket. The new sweatshirts have been very well received by the staff, Koskinen says.
EMA Finland has also been trialing cut-resistant clothing, and its wider rollout is being assessed based on feedback from the staff.
In emergency medical workwear, functionality often comes from the details and the opportunity to tailor solutions to the users' needs.
– We have a high-quality and versatile emergency medical workwear range, from which we can offer practical options and modify them as needed to suit the customer's wishes. This makes the cooperation flexible and helps find the best solutions for the staff's daily work, Mäenpää says.
Positive feedback from users
The reception of the new range has been extremely positive.
– The new work trousers have received a lot of positive feedback. The flexible fabric makes working in difficult positions and confined work environments easier. Many pockets have also been found extremely practical, Koskinen says.
In addition to the good user experiences, the ordering process has also received praise.
– Ordering through the online store is easy and smooth. If necessary, your own contact person can also be reached quickly.
