Carbon footprint

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Carbon neutral operations

Our goal is to become carbon neutral in our own operations by 2025. We monitor the target by means of two metrics: 

  • Share of renewable energy in own production and locations.
  • CO₂ emissions / ton of clothing produced.

By our operations we mean our Finnish operations as well as our production in Estonia. We will achieve this goal by measures such as transferring to the use of renewable energy in our production and facilities, and by minimizing emissions from transportation and mobility. Furthermore, we compensate for those emissions that we cannot avoid. 

Use of renewable energy

All electricity in our offices in Finland already comes from renewable sources. In our company cars, we have partially switched to electric vehicles; among our three company vehicles are two fully electric cars and one gasoline-powered car. We will switch the last vehicle to a more environmental-friendly option, when it has to be replaced.

Result in 2021: The share of renewable energy in own production and offices accounted for 53 % (excluding the Viljandi plant). In Narva, the share was 6.15%, in Finland 100%. 

Carbon dioxide emissions per
produced ton of clothing

We compensated the emissions of the Finnish operations in 2021 and the emissions of business travel through a partner. The accumulated compensated quantity amounted to 206,420 kg CO-eq. 

Result in 2021: 18.030 t CO-eq. / produced ton of clothing 

Goal 2022: Carbon neutrality of our Finnish operations. 

Image Wear Gee pattern mugs for responsibility

Carbon footprint

We calculated the carbon footprint of 2021 with the counter, while in 2020, we used Y-hiilari tool provided by SYKE. The new calculator also takes into account Scope 3 greenhouse gas emissions, which increases the coverage and accuracy of our carbon footprint calculations, for example, with regard to the materials we use. The calculation of Scope 2 emissions includes Tampere and Lieto as well as stores in Espoo and Tuusula. In addition to Narva, the Viljandi plant is now included in terms of electricity and district heating. 

The 2021 Scope 3 emission calculation includes the carbon footprint of the fabrics and knitwear we use, based on the fiber content in the fabrics and knitwear. The quantities of the following fibers are included in the emission calculation: acrylic, elastane, recycled polyester, polyamide, polyester, cotton, wool and viscose. 

From the packaging materials, cardboard, plastic and the used kilograms of wooden packaging (pallets) have been added to the counter. The calculation includes sea, train and air transport, and road transport to and from plants/ subcontractors, as well as transportation to clients. In deliveries to clients, we mostly use Posti Green transport, which is carbon neutral. Regarding the transportation and processing of waste, we have used the carbon footprint data provided by the operator. This includes Tampere + the stores in Kotka, Joensuu, Rovaniemi, Tuusula, Tornio. The amount of mixed waste from Narva is entered into the counter. No information was received from Viljandi. Business travel includes passenger kilometers travelled by car, airplane, train, taxi and bus, as well as stays in hotels.

Result 2021: 4,122.86 t CO₂eq