Carbon footprint

Climate change mitigation and adaptation

Our operations generate greenhouse gas emissions that contribute to climate change. These impacts are visible both within our own operations and throughout our value chain.

We are committed to a business model in which materials remain in use for as long as possible and resources are utilised more efficiently. We reduce the climate impacts of our operations, increase the circulation of materials, and expand the use of recycled, certified and product-specifically verified materials. We also take into account environmental impacts within our value chain, including the use of chemicals and impacts on water resources.

Carbon footprint

Our objective is to reduce CO₂ emissions per tonne of garments produced by 53% from the 2023 baseline by 2028, reaching 11 tonnes of CO₂e per tonne of garments produced. The target covers Scope 1, 2 and 3 emissions in relation to production volumes.

The 2023 baseline was 23.52 tonnes of CO₂e per tonne of garments produced. Progress towards this target will be achieved through material choices, energy solutions, transport optimisation, improved production efficiency and waste reduction.

We will publish our annual emissions intensity and report on progress towards the 2028 target. To support implementation, we are preparing a detailed action plan together with a framework for independent verification.


Carbon dioxide emissions per
produced ton of clothing

We conducted our first emissions calculation in 2020, which included only Scope 1 and 2 emissions. Scope 3 emissions were calculated for the first time in 2021. As the methodology has significantly improved since those years, we will use our 2023 carbon footprint calculation as the baseline going forward.

In 2024, we enhanced our calculation regarding the quantity of purchased and manufactured garments. Until now, we have used an average estimate of 200 g per product, but we are now able to retrieve actual data from our systems.

We monitor our progress through the carbon emissions per tonne of garments produced indicator. To support additional carbon sequestration in Finland, we purchased carbon removal units from Green Carbon equivalent to the volume of our Scope 1 and Scope 2 emissions. This contribution has not been used to support any claim that our operations, products or services are carbon neutral.

Carbon emissions per product produced


Description of carbon footprint calculation and results

Scope 1 emissions 

Fuel for the leased car and the company-owned van.

Scope 2 emissions 

The calculation covers all operations in Finland. In Estonia, electricity consumption and district heating at the Narva and Viljandi facilities and the Tallinn store are included within the reporting boundary.

We use renewable electricity at all Finnish and Estonian sites covered by our own electricity contracts. The Turku and Espoo stores are excluded, as the electricity contracts at these locations are managed by the landlord.

Scope 3 emissions 

Yarns, fabrics and knitted materials: The calculation includes all fabric and knitted material metres purchased during 2025. These are allocated to fibre types according to their composition percentages and converted from metres to kilograms using the fabric weight per linear metre.

Change from the previous calculation: purchased materials are now used as the basis of the calculation, whereas previously consumed materials were used.

Other purchased materials: For the first time, the calculation also includes purchased sewing threads, zips, buttons, tapes and drawstrings. These materials have been converted into fibre quantities using the same methodology as for fabrics and knitted materials.

Purchased products: The quantity of fibre used in purchased products has been calculated in kilograms based on the product weight and fibre composition percentages. The calculation is affected by the fact that the product weight also includes trims and accessories, such as zips, buttons and press studs.

Change from the Previous Calculation: All fibres used in materials and purchased products are now included in the calculation. Previously, the calculation covered 97% of the fibres used.

Purchased services: Purchased services related to Finnish operations are included in the calculation for the first time.

Packaging materials: The calculation includes the quantities of cardboard, plastic and wooden packaging materials (pallets) used by the company.

Transportation to factories and warehouses: The calculation includes sea, rail and air freight, as well as road transport to and from factories and subcontractors, together with deliveries to customers. Emissions are based on data received from transport providers and calculations carried out using the C+A+D tool, taking into account the weight of transported goods, transport distances and modes of transport. Differences compared with previous years arise from changes in the calculation methodology. Previously, emissions were based on the total distance travelled by transport vehicles, whereas the current approach uses either average transport distances or shipment-specific data, including transported weight and distance.

Waste transportation and treatment: The calculation uses a carbon footprint figure provided by the waste management supplier. The figure covers the Tampere locations and the following stores: Joensuu, Rovaniemi, Tornio, Helsinki and Hämeenlinna. In Estonia, all waste fractions from the Narva and Viljandi factories and the Tallinn store are included. The calculation is based on the weight of waste generated.

Business travel: Business travel includes passenger kilometres travelled by car, ferry, aircraft, train, taxi and bus, as well as hotel stays.

Employee commuting: The calculation is based on commuting data collected through an employee survey in Finland and on bus, taxi and car transport provided for employees in Narva, Estonia. Employee commuting is included in the calculation for the first time.

End-of-life treatment of products: The estimated disposal and recycling of products sold during 2025, by waste category, is included in the calculation for the first time.

Result 2021: 4,122.86 t CO₂-e

Result 2022: 7,089.67 t CO₂-e

Result 2023: 9,950.19 t CO₂e

Result 2024: 6,739.27 t CO₂e

Result 2025: 4,523.40 t CO₂e

The results for different years are not fully comparable, as the calculation boundaries and methodologies have changed over time. The year 2023 serves as the baseline year for the emissions intensity target set for 2028.

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