Image Wear Guard collection – highly developed workwear

Market analysis and definition of work tasks

Already in 2018, Image Wear stated that there are many security-related companies, and that the industry is strategically significant for us. A Security business unit was established, which, alongside authority customers, included private security.

Once the customers of the new business unit were defined, it was time to review the collection. Security products were sold a lot, but the collection needed updating. Based on a detailed market analysis, it was examined how many people in Finland use guard clothing. It was found that alongside large security companies, there are many smaller companies in terms of staff, so the need for an easily identifiable collection was evident.

The industry is familiar to us, and we know what features are needed in guard clothing – after all, we have a lot of experience in manufacturing clothes for security authorities and paramedics. However, we did not start creating a new collection with bravado. When making a top collection, the voice of the customer is needed to guide in the right direction. We invited one of our customers to join the project, and together we defined what kind of guard or security tasks exist: field and circuit guarding, lobby surveillance, valuable transports, and order enforcement. In addition to the main task, there can be other assisting tasks, for example, in a store, a guard can collect shopping carts or even sit at the checkout.

Wardrobe pruning

Together with professionals, we built a wardrobe for each job task. However, we did not start making individual clothes for each task. The goal was a compact collection that covers various tasks.

The KonMari method also works in the design of a clothing collection. We stopped to consider which features are important and what can be discarded. With small changes, we developed clothes that work in different tasks. Together with industry professionals, we built the clothes piece by piece so that the requirements of each task were taken into account. Working solutions were invented for challenging points – if one needed a reflector and the other did not, the answer was a detachable reflector. The products have ready-made Velcro strips for attaching loose badges. Company logos can be printed or embroidered directly on the products.

Highly Refined Guard Collection

We can say without exaggeration that we have developed a top collection, the flagship products of which are a field shirt, a jacket with detachable lining, cargo trousers and a field overall.

In some tasks, either a bulletproof or equipment vest is needed. The new field shirt has been modelled after the undershirt for bulletproof vests that has become common in the military environment. The body part of the shirt is made of highly breathable material. All pockets have been added to the sleeves made of sturdier fabric. When a bulletproof or equipment vest is worn over the field shirt, there are no pockets pressing against the body underneath. Thanks to the shirt's sleeves, the combination of the field shirt and vest looks like a jacket. The field shirt also looks neat on its own and forms a stylish outfit with the guard's cargo trousers

The loose-lined jacket is comfortably breathable and can be worn in summer and winter thanks to the detachable lining. The blouson-style jacket is easy to use with an equipment belt. The cargo trousers have plenty of pockets and stretch where needed: from the upper back and crotch. Functional and stylish pants are suitable for more than just security work, for example, for industry or property maintenance.

The field overalls are a desired garment for many guards. About half of the guards want to use overalls, the other half prefer a combination of jacket and trousers. Both outfits look the same. This way, the company can acquire overalls for some of the staff and jackets & trousers for others, but the overall look remains consistent. The new field overalls are comfortable to wear: stretchy crotch pieces make movement easier, and ventilation holes in the armpits and lower back provide excellent air circulation. There is also a wind flap on the back.

The collection also includes new polo and epaulette shirts. Fabric reinforcements have been added to the collar and shoulders of the polo shirt. There are both long-sleeved and short-sleeved versions of the polo and epaulette shirts. Epaulette shirts have their own sizing for men and women.

Image Wear's store collection completes the ensemble

Image Wear's store collection complements the clothing needs for security and order enforcement tasks. The collection includes various Softshell jackets and vests as well as uniforms for lobby services.

Are you interested in the Guard collection?

Contact: teemu.kiiskinen@imagewear.fi

tel. +358 40 529 7472

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